Conversions / 1 minutes read
The 3 website sections that boost conversions instantly
Summary
Hero, proof, and pricing—what to fix first when visitors are not converting.
Hero answers “what is this and why should I care in ten seconds?” If visitors scroll away here, downstream fixes rarely matter. Tighten the headline, subhead, and primary CTA until a stranger gets it.
Proof turns skepticism into trust. Logos, testimonials, and concrete metrics belong close to the action. Vague praise is less persuasive than a specific outcome tied to a recognizable customer type.
Pricing should remove guesswork: who each plan is for, what changes between tiers, and what happens when someone needs more. Friction here leaks revenue even when the product is strong.